At MATCH AFFINITY, we believe in being clear and open about how we collect and process data about you. This page is designed to inform you about our practices regarding cookies and explain to you how you can manage them.
You already know everything there is to know about cookies and just want to adjust your settings? No problem. Head on Cookie Settings to update your website cookies settings or head to your account settings in your app to adjust your privacy preferences there.
You want to know more about cookies and how we use them? Happy to explain! Keep on reading.
What are cookies?
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.
Are there different types of cookies?
First-party and third-party cookies
There are first-party cookies and third-party cookies. First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website. Third-party cookies are placed on your device by our partners and service providers. You can learn more about these partners and service providers in our website’s and in-app consent management tools. For details on these tools, see “How can you control cookies?” below.
Session and persistent cookies
There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently. Persistent cookies have a longer lifespan and last beyond the current session. These types of cookies can be used to help you quickly sign-in to our website again, for analytical purposes and for other reasons as described below.
What about other tracking technologies, like web beacons and SDKs?
Other technologies such as web beacons (also called pixel tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes as cookies. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our service or opened an e-mail that we have sent them. Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons.
When you use our services, some or all of the following types of cookies may be set on your device.
|Essential cookies||These cookies are strictly necessary to provide you our services, such as enabling you to log in, remembering your preferences and keeping you safe by detecting malicious activity.|
|Analytics cookies||These cookies help us understand how our services are being used and help us customize and improve our services for you.|
|Advertising & marketing cookies||These cookies are used to determine how effective our marketing campaigns are and make the ads you see more relevant to you. They perform functions like helping us understand how much traffic our marketing campaigns drive on our services, preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements relevant to you and measuring the number of ads displayed and their performance, such as how many people interacted with a given ad.|
|Social networking cookies||These cookies are used to enable you to share pages and content that you find interesting on our services through third-party social networking and other websites or services. These cookies may also be used for advertising purposes.|
How can you control cookies?
There are several cookie management options available to you. Please note that changes you make to your cookie preferences may make using our services a less satisfying experience as they may not be as personalized to you. In some cases, you may even find yourself unable to use all or part of our services.
Tools we provide
You can set and adjust your cookies preferences at any time, by using the tool available on Cookie Settings or by heading to your account settings in your app and adjusting your app cookie preferences there.
Browser and devices controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You also may be able to reset device identifiers or opt-out from having identifiers collected or processed by using the appropriate setting on your mobile device. The procedures for managing identifiers are slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
Interest-based advertising tools
Advertising companies may participate in self-regulatory programmes which allow you to opt out of any interest-based ads involving them. For more information on this, you can visit the following sites: Digital Advertising Alliance; Interactive Digital Advertising Alliance; Appchoices (apps only).
Opting out does not mean that you will not see advertising – it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.
For more information on how Google collects and processes data, visit https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout and opt-out of Google’s ad personalization at https://adssettings.google.com/.
How to contact us?
Data Protection Officer
Match.com International Limited
WeWork Aviation House
London WC2b 6NH
Or, if you live in the European Union:
Data Protection Officer
MTCH Technology Services Limited
WeWork Charlemont Exchange
42 Charlemont Street
Dublin 2, D02 R593